Jason - the cover needs to match these colors.

Profitable Guarantees

Everything You Need To Know About Using Guarantees To Increase Sales.

By Terry Gibbs

New ebook due Mid Feb 2014.

I haven't completed the webpage yet or done the final editing on the ebook yet. I am just starting the sales letter and decided to paste the list of benefits into a webpage to get some search engine action. The book is still in the draft stages. I am pulling out a list of benefit statements for the sales letter and marking up the changes that need to be made.

When everything else is equal the person with the strongest guarantee wins.

Here is a list of the benefits of the book this is just for the first 20 pages of the book.

How to track return rates.
How to remove the emotion from returns.
The difference between a warrantee and a guarantee and what it means to you.
Why you should offer a guarantee.
The power of Risk Reversal.
Is theft a real concern? This will shock you.
How to remove the fear of returns.
How to lower the intimidation of returns.
How to accurately measure return rates.
What you should track and what it means. 
Types of guarantees and how to decide what is the best type for your product.
How to lower return rates.
How long should a guarantee be?
The difference between a chargeback and a refund. 
How to change your buyer's focus when he receives the product. This is the key
 to lowering return rates.
How to track return rates.
How to analyze your return rate - what questions you should
 ask yourself based on your numbers.
What you need to look at in addition to the return rate. 



I GIVE SPECIAL THANKS! Incredible. After your officials gave a call to the SSAall altered for the better, their approach, their readiness to help, and to exceed it all – work got fulfilled! I say thanks to you!


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Get a free review copy of the ebook by emailing me. Just promise me you will send me a testimonial I can use on this website and use the word REFUND in the subject line and I will send you a copy of the ebook. Offer good for the first 12 -15 people - if there is an email address below the offer is still good.

I will send you the rough draft as a PDF.

If you are interested in this topic and have something to say I would like to have a short essay from you. 800-1200 words are fine. Anything you have to contribute about guarantees or refunds is fine. I will include a BIO/Contact statement within the book for you.

Thanks,

Terry

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